You should ride the annual Rooster Ride and here are a few reasons why. Clean air and beautiful scenery with almost zero traffic. Test yourself with a Century ride that offers over 4,000 feet of climb. There are also shorter distances for the less crazy. Fully stocked feed stations with the friendliest people on the planet. This event will become one of the premier cycling events in South Central Utah. Located in scenic Sevier Valley, Richfield is one of Utah's best-kept secrets. Why Rooster Ride? Way back in the day Sevier Valley was one of the premier pheasant hunting areas in Utah. You too can hunt for your own epic riding experience by riding the Rooster!